Alana has worked in the migration industry since 2015 and finds it an intriguing field to contribute her marketing and communications skills.
Alana plays an important role in Interstaff’s business development activities and events and helps to identify new business opportunities. She also assists with managing systems and processes to enhance the customer experience and prepares client communications to support the migration team.
Areas of Expertise
- Coordination and management of customer experience (CX)
- Digital marketing communications and social media
- Events and trade shows
Education and Qualifications
Alana holds a Double Degree comprising of a Bachelor of Arts, with a Major in Professional Writing and Publishing and a Bachelor of Commerce, majoring in Public Relations from Curtin University.
Alana maintains her knowledge of the marketing and communications field through ongoing CPM programs with the Australian Marketing Institute (AMI).
Accreditation and Professional Registration
Alana is a certified marketing professional under the Australian Marketing Institute (AMI) and plays an active part in the institute’s activities as one of its members.
Alana’s industry highlights
“The most rewarding experience in my role has been the opportunity to assist with refreshing the Interstaff brand to better reflect its unique strengths. Interstaff’s new logo and brand statement, ‘Business Migration | Strategic Thinking’, perfectly captures our migration agents’ expertise in assisting skilled professionals and businesses as well as their ability to manage complex migration cases. The entire team got together to collaborate on the look and feel of the brand, which hadn’t changed since the 1990’s. It was very satisfying to be a part of that journey.”